Customer Engagement Survey
Posted by Leonardo Bellini on 10/30/09 in Digital Marketing
Siamo arrivati alla 4° Edizione del Customer Engagement Survey, organizzato e promosso da CScape. Qui potete scaricare il report della 3° Edizione
Ho appena risposto al sondaggio e vi darò prossimamente evidenza dei risultati;
Sondaggi come questo a mio avviso sono altrettanto interessant per le domande, oltre che per l’esito dei risultati. Per esempio vi riporto alcune delle domande:
1.Which of the following do you think best describes your clients’ interest in online customer engagement?
| Increasing market share |
| Strengthening emotional investment in their brand |
| Improving business predictability |
| Insulating against a troubled economy |
| Increasing value delivered to the customer |
| Reducing acquisition costs |
| Reduced customer service costs |
| Increasing short-term conversions |
| Increasing long term customer value |
| Enhanced public profile |
| Adjusting to the increased importance and power of the customer |
| Deepening and enriching their product or service offering |
| Gaining customer insight |
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