alcuni buoni motivi per il customer engagement

Perchè le aziende dovrebbero prestare attenzione al Customer engagement?
Ecco alcuni buoni motivi, secondo Richard Sedley Director, Customer Engagement Unit di  Cscape e promotore del Sondaggio sul Customer engagement a cui sono stato invitato a partecipare. Vi riporto le voci in inglese:
– Deepening and enriching their product or service offering
– Improving business predictability
– Reducing acquisition costs
– Adjusting to the increased importance and power of the customer
– Increasing value delivered to the customer
– Improved employee satisfaction
– Strengthening emotional investment in their brand
– Increasing market share
-Increasing short-term conversions
– Increasing long term customer value
– Gaining customer insight
– Reduced customer service costs

In grassetto, le voci a mio avviso + significative…